Meeting Client Expectations for Unobtrusive, High-Quality Sound

Gucci wanted to ensure that every element of their Tokyo flagship store, from the design to the sound, contributed to a seamless and elegant experience. The store’s fourth floor is home to Osteria da Massimo Bottura, a restaurant led by the three-Michelin-starred chef. Gucci needed a sound system that would enrich the dining experience without disrupting the visual harmony of the space.

The challenge was in delivering high-quality, immersive audio while maintaining the sleek, luxurious design of the store and restaurant. Visible speakers would compromise the look of the space, and traditional cone speakers couldn’t offer the same immersive experience Revolution Acoustics’s invisible audio technology could.

Revolution Acoustics’s SSP6 Multiducer™ Speakers

To meet these demands, Gucci selected Revolution Acoustics’s SSP6 Multiducer™ speakers — a product that would maintain the integrity of the store's interior while offering a broad-spectrum, immersive sound experience. Unlike traditional speakers, the SSP6 Multiducer™ 's DML technology turns surfaces into sound emitters, allowing the audio to fill the space evenly and completely, without any visible equipment.

These speakers created an auditory experience that complemented the luxury dining offered by Osteria da Massimo Bottura. Revolution Acoustics’s technology provided an invisible solution, so the aesthetic of the restaurant remained untouched while sound enveloped guests, enriching their dining experience.

The SSP6 Multiducers™ are uniquely suited for environments like Gucci’s flagship store, where the focus is on creating a refined, luxurious atmosphere. By being installed within surfaces like walls, ceilings, or even glass, the speakers remain out of sight while offering a high level of sound immersion. This was a natural choice for Gucci, which has installed the same technology in several of its stores globally, further solidifying its commitment to innovative, customer-focused experiences.

A Multi-Sensory Dining Experience

Revolution Acoustics’s contribution to Gucci’s Tokyo flagship store has had a significant impact on the overall customer experience. The invisible speaker system helped create an environment where sound subtly enhances the space without overwhelming the senses. Diners at Osteria da Massimo Bottura are enveloped in a rich, immersive soundscape that adds an auditory layer to their experience, making their visit to the restaurant more memorable.

The result is a best-in-class user experience that extends beyond visual design to touch all the senses, creating a holistic brand interaction that goes beyond the purchase of luxury goods.

Invisible Audio Technology for Retail Innovation

The success of Revolution Acoustics’s installation at Gucci’s Tokyo store demonstrates the value of invisible audio solutions in high-end retail environments. With SSP6 Multiducer™ speakers, Revolution Acoustics offers brands a way to innovate their spaces without compromising on design or sound quality. The benefits extend beyond aesthetics — this technology provides a fully immersive audio experience that engages customers, strengthening their connection to the space.