Louis Vuitton - Seoul
Case Study
Transforming Louis Vuitton’s Flagship Store in Seoul
When luxury meets innovation, there’s no room for compromise.
Louis Vuitton’s global flagship store in Seoul, South Korea, designed by Frank Gehry, needed an audio solution as meticulous as its architecture. To meet this demand, the brand turned to Revolution Acoustics’s SSP6 Multiducer™ speakers, delivered by LSI Services, led by Ken O’Byrne. The challenge was clear: provide an immersive audio experience without disrupting the store’s pristine design.
Meeting Design and Audio Expectations
Louis Vuitton’s store presented specific challenges for the installation of traditional audio systems. With some areas having low ceilings and a need for uncluttered, minimalistic spaces, visible speakers were not an option. The brand wanted a sound system that could fill the store evenly, without spots that were overly-loud or muddled, while maintaining the sleek look of the interior. This required a solution that would be invisible yet provide superior sound quality.
Invisible SSP6 Multiducer Speakers
Revolution Acoustics’s SSP6 Multiducer™ speakers were the clear choice for this project. These speakers use DML technology that allows them to turn rigid surfaces — such as walls and ceilings — into full-range sound sources. Unlike traditional speakers, which can be intrusive or cause uneven sound distribution, the SSP6 system ensured that sound filled the store uniformly without compromising the design.
Ken O’Byrne, the lead on the project, praised the ease of installation and the speaker’s low profile, which was perfect for the limited plenum space available. The speakers not only met the audio requirements but also addressed the aesthetic concerns by remaining invisible to the customer.
A Seamless Blend of Audio and Design
The result of integrating the SSP6 speakers was an immersive, balanced sound experience that enhanced Louis Vuitton’s flagship store atmosphere. During the project handover, the Louis Vuitton team immediately noticed the audio quality and its even coverage throughout the store. What impressed them most was that the speakers achieved this without compromising the store’s clean, luxurious look.
By choosing Revolution Acoustics, Louis Vuitton ensured that their flagship store not only looked extraordinary but also delivered a sound experience that matched their brand’s high standards. This installation reinforced Louis Vuitton’s trust in Revolution Acoustics, having used SSP6 technology in numerous stores globally.
Invisible Audio for High-End Retail
The success of this project demonstrates the power of invisible audio solutions in luxury retail spaces. Revolution Acoustics’s SSP6 Multiducer™ speakers provide brands like Louis Vuitton with an opportunity to integrate high-quality sound into their designs without sacrificing aesthetic appeal. Whether for high-end retail or other commercial applications, this technology offers a future-forward solution that complements architectural brilliance while delivering an immersive customer experience.
Ready to Transform Your Space?
Discover how Revolution Acoustics can help redefine your commercial environment with invisible audio technology. Contact us today to learn more about how the SSP6 speakers can bring unmatched sound quality to your next project.