Mercedes' Audio Revolution
High Performance Sound
Always stretching the marketing envelope, Mercedes was looking to build a better and more impactful in-showroom client experience. A mirrored video wall was programmed to light up when a client approached their top-of-the-line car. Great, but this only delivered 50% of the UX... until they added invisible SSP6 Multiducers.
The Mercedes project manager simply stated “We wanted to deliver “Surprise” in the most elegant fashion possible. We never had the right audio technology to mesh with our brand. The sound quality and invisibility of Revolution Acoustics SSP6’s was what we were missing. Adding a narrative and music invisibly delivered on intent."
The quality of the experience was so impactful, Mercedes chose to deploy this active video wall display to all of their dealerships across Japan delivering the missing 50% of the UX in a rich and emotional package.
Invisible. Immersive. Impactful. Easy. Join the Revolution.